The Question Every Exhibitor Asks

If you’re planning to exhibit at a trade show in 2026 — whether it’s GITEX, MRO Asia, or Singapore Airshow — the first question on your mind is probably: “How much is this going to cost?”

It’s a fair question. And unlike most exhibition companies that dodge it with “it depends,” we’re going to give you real numbers.

Exhibition Booth Cost Breakdown (2026 Prices)

Here’s what you can expect to invest for a custom-designed exhibition booth in Singapore and across APAC:

Small Booth (9–18 sqm)

• Shell scheme / basic custom: SGD 8,000 – 25,000
• Best for: Startups, first-time exhibitors, small product showcases
• What you get: Custom graphics, basic lighting, counter, product displays

Medium Booth (18–36 sqm)

• Mid-range custom: SGD 30,000 – 80,000
• Best for: Growing companies, product launches, regional presence
• What you get: Custom structure, LED screens, meeting area, branded experience

Large Booth (36–72 sqm)

• Premium custom: SGD 80,000 – 200,000
• Best for: Enterprise brands, multi-product showcases, key industry events
• What you get: Full custom build, multiple zones, AV integration, hospitality areas, storage

Island / Mega Booth (72+ sqm)

• Flagship experience: SGD 200,000 – 500,000+
• Best for: Market leaders, anchor exhibitors, brand statement booths
• What you get: 360° open design, double-deck options, immersive technology, VIP lounges, full AV production

What’s Included in the Cost?

A reputable exhibition design & build company should include the following in their quote:

• Design & 3D visualisation — concept development, 3D renders, floor plan
• Fabrication & construction — structure, walls, flooring, counters
• Graphics & signage — printed panels, backlit displays, vinyl wraps
• Lighting — spotlights, LED strips, feature lighting
• Electrical & AV — power points, screens, audio systems
• Furniture — chairs, tables, display units (rental or custom)
• Installation & dismantling — on-site build team, logistics
• Project management — timeline, vendor coordination, on-site supervision

What’s Usually NOT Included

Watch out for these additional costs that are separate from your booth builder’s quote:

• Space rental — paid directly to the event organiser (varies by show)
• Shipping & logistics — especially for overseas shows
• Show services — WiFi, water, compressed air (venue charges)
• Travel & accommodation — for your team
• Promotional materials — brochures, giveaways, branded merchandise

How to Get the Best Value

1. Start Early

The earlier you engage a booth designer, the more options you have. Rush jobs cost more and limit creativity. We recommend starting 3–4 months before the show for medium booths, and 6+ months for large builds.

2. Be Clear on Your Objectives

Are you there to generate leads? Launch a product? Build brand awareness? Your objectives drive the design — and the budget.

3. Think Beyond One Show

If you’re exhibiting at multiple shows, consider a modular booth system that can be reconfigured. The upfront investment is higher, but the per-show cost drops significantly.

4. Ask for a Non-Obligatory Proposal

A good exhibition company will provide a detailed proposal with 3D renders and a clear cost breakdown — before you commit. If they can’t show you what you’re getting, look elsewhere.

Exhibition Booth Costs by Show (2026 Estimates)

Ready to Get a Quote?

At Perspectives Design, we provide non-obligatory proposals with detailed 3D renders and transparent pricing. Whether you’re building a 9 sqm startup booth or a 100+ sqm flagship experience, we’d love to hear about your project.

Contact us for a free consultation, or email us at [email protected].

Perspectives Design Pte Ltd — Award-winning exhibition stand design & build, based in Singapore, delivering across APAC.